Leave it to Disney to pull off one of the greatest marketing stunts of all time. Back in 2009, to promote the European release of Up, Disney created a whimsical hot air balloon with an inflatable house that resembled the one straight from the movie. The Up balloon was made in England, took six months to build and consisted of 540 individually sewn balloons, each with 13 panels, attached to a digitally printed envelope. The balloon made several stops around mainland Europe including Disneyland Paris, the Metz-Lorraine balloon fiesta (the world’s biggest hot-air balloon rally) and the Bristol International Balloon Fiesta.
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